Dialdirect - "The Notebook"

Joe Public

Joe Public Bryanston, Südafrika

Awards

36182

Marke: Dialdirect
Länder: Großbritannien

Werbende: Dialdirect

Titel	The Notebook
Agentur	Joe Public
Kampagne	The Notebook
Werbende	Dialdirect
Marke	Dialdirect
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 1
Geschäftsbereich	Versicherung
Story	To truly express how important the commodity of time is in the fast-paced modern era the TV campaign takes the viewer on a journey that everyone can relate to. A young boy has an unusual way of solving the very big problem of his mother being stretched for time. A simple, emotional and touching story unfolds, whereby the boy goes about doing chores in order to alleviate time from his mother’s day. We learn that this is in order for her to spend more time with him, and on things that are important to him.
Philosophie	Dialdirect has always stood for simple, smart insurance, and everything the brand has done up to now was to make their clients’ lives simpler. Taking the essence of the brand one step further in order to emotionally connect with consumers, was key to the repositioning.Dialdirect now offers you an opportunity to spend less time on the things that shouldn’t take up so much time, like insurance, so you can spend more time on the things you love.Therefore, supporting the communication is the following golden creative thread: “Time is Precious”, which is why Dialdirect won’t waste any of yours.
Medientyp	Fernsehen
Länge	136 seconds
Produktionsfirma	Velocity Films
Regisseur	Greg Gray
Chief Creative Officer	Pepe Marais
Executive Creative Director	Leon Jacobs
Texter	Annette De Klerk
Art Director	Martin Schlumpf
Produzent	Helena Woodfine
Executive Producer	Nicola Valentine
Direktor Fotografie	Paul Gilpin
Redaktionsbüro	Deliverance Post Production
Cutter	Ricky Boyd
Post-Produktion	Blade Works
Ton	Louis Enslin