Adam Spivey
Cutter at Wieden+Kennedy
London, Großbritannien
TitelLift
Agentur
Kampagne It's Never Just Business
Werbende HSBC
Marke HSBC
PostedJunI 2015
Geschäftsbereich Bankwesen, Finanzen, Recht & Versicherung
Story Running a business is about more than just the numbers — it’s about people and human ambition. To encapsulate this, Grey London has created a film depicting one man’s journey, from the launch of his company in 1974 up until the present day, and tells the story of everything he’s experienced in between: the up-and-down, four-decade journey of a business, from start-up to multinational corporation.The twist? It’s set entirely in a lift.“The lift film is really a metaphor for the journey of a business and the people that run it. It takes us through time, and you get to see and feel events in the lifecycle of a business. Yes, it’s a lift journey but it’s the most extraordinary lift journey in the world”, says Nick Rowland, Creative Director at Grey London.As the lift — and the business — progresses upwards, a multitude of storylines play out within nine square feet: shaking hands on that first deal, watching the number of employees swell and an office romance blossom, office politics and arguments, the bad times — and the anger and frustration they can bring, the crucial deal with foreign investors… 
Medientyp Fernsehen
Länge
Produktionsfirma
Produktionsfirma
Creative Director
Texter
Texter
Art Director
Kundenbetreuer
Kundenbetreuer
Agency Producer
Etat-Planer
Medienagentur
Medienplaner
Regisseur
Executive Producer
Filmproduzent/Produzent
Direktor Fotografie
Cutter
Post-Produktion
Komponist
Audio-Postproduktion

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