Sonal Dabral
Group Chief Creative Officer & Vice Chairman at Ogilvy India
Mumbai, Indien
TitelMother's day
Kampagne Mother's Day
Werbende ITC Foods
Marke Sunfeast Mom’s Magic
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Kekse, Brot, Knäckebrot
Slogan Mother's day
Story The ad features a young woman and her relationship with her landlady. Before you think the landlady is the woman's mother figure, we'd tell you to stop and just watch the ad.
Philosophie This year, a digital campaign for Sunfeast Mom’s Magic, veered off the beaten path for Mother’s Day and paid homage to the mother-like figures that have positively impacted the lives of those they care for in an attempt to get people to acknowledge these relationships.
Ergebnis 10 million views in 5 days. And still counting.
Medientyp Internet-Film
Mehr Informationen
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