| Titel | Ghost Stories |
| Agentur | Ogilvy India |
| Kampagne | Ghost Stories |
| Werbende | Pidilite Industries Limited |
| Marke | Fevicol |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 7 |
| Geschäftsbereich | Farben, Holzschützprodukte, Pinseln, Klebemittel |
| Story | Fevicol has been India's leading adhesive brand for decades now. However, in recent years, competitors have been luring customers in certain rural markets with cheaper, low-quality alternatives. Our task was to win back customers in these markets through a targeted radio campaign. Instead of doing a technical comparison between adhesives, we decided to share a theory that would really stick in people's minds. Cultural context: The voice-over delivery pays homage to narrators in classic 1970s Bollywood horror films. |
| Medientyp | Radio |
| Länge | |
| Chief Creative Officer | Sonal Dabral |
| Chief Creative Officer | Kainaz Karmakar |
| Chief Creative Officer | Harshad Rajadhyaksha |
| Chief Creative Officer | Sukesh Nayak |
| Group Creative Director | Amitabh Agnihotri |
| Creative Director | Karunasagar Sridharan |
| Texter | Karunasagar Sridharan |
| Produktionsfirma | Shankh Studio |
| Filmproduzent/Produzent | Manohar Nayak |
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