Sonal Dabral
Group Chief Creative Officer & Vice Chairman at Ogilvy India
Mumbai, Indien
TitelGhost Stories
Kampagne Ghost Stories
Werbende Pidilite Industries Limited
Marke Fevicol
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Farben, Holzschützprodukte, Pinseln, Klebemittel
Story Fevicol has been India's leading adhesive brand for decades now. However, in recent years, competitors have been luring customers in certain rural markets with cheaper, low-quality alternatives.

Our task was to win back customers in these markets through a targeted radio campaign. Instead of doing a technical comparison between adhesives, we decided to share a theory that would really stick in people's minds.

Cultural context: The voice-over delivery pays homage to narrators in classic 1970s Bollywood horror films.
Medientyp Radio
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