Robert Newell
Strategieplaner at DDB Canada
Vancouver, Kanada
TitelDomain Campaign
Agentur
Kampagne Domain Campaign
Werbende Register.com
Marke Register.com
PostedAugust 2000
Geschäftsbereich Internetseiten (ohne ISPs)
Story A personalized self-mailer was designed to promote how easy and inexpensive it is to create your own Web address by using register.com.
Philosophie First use personalization along with a strong, appealing proposition: Make a name for yourself on the Web...yours! From there we first clarified what Domain Registration is, and why it'a valuable and timely thing to do. From there the copy reveals the ease and benefits of letting register.com do the work for you and finally, encourages the recipient to go to the register.com Web site to sign up.
Problem To both inform the recipient and provide an effective call to action. It could not be assumed that the audience already knew what a Web address is, and how valuable it is today to have one, even if they already have an e-mail. address.
Medientyp Informationsmaterial & Direktmarketing
Markt Vereinigte Staaten von Amerika
Creative Director
Texter
Art Director

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