Chris Stevens
Online/Flame at Deutsch
Los Angeles, Vereinigte Staaten von Amerika
TitelBullet
Agentur
Kampagne Bullet
Werbende Sony Corporation of America
Marke Sony Playstation
Datum der ersten Ausstrahlung/Veröffentlichung 2009 / 2
Produkt Killzone 2
Geschäftsbereich Videospielekonsolen
Slogan War. Perfected.
Story The commercial for Playstation’s Killzone 2, launching February 25th, is completely true to the game, since it is the game. It is the first ever fully interactive counterpart on PSN: a full 3D version of the spot in which players can navigate their way through the commercial. Immersive advertising as gameplay or gameplay as advertising? And what does this mean for the future of engagement? The commercial, created by Deutsch LA, Guerilla Games and Zoic Studios will revolutionize the way audiences view gaming advertising.
Medientyp Fernsehen
Länge
Soundtrack Caiaphas
Chief Creative Officer
Group Creative Director
Group Creative Director
SVP/Director of Integrated Production
Texter
Texter
Agency Executive Producer
Agency Producer
Art Director
Assistant Sound Engineer
Filmproduzent/Produzent
Media Director
Shoot Location
Audio-Postproduktion
Musik
Produktionsfirma
Game Developer
Development Director
Art Director
Animation Director
Produzent
Lead Technical Artist
Music Supervisor
Music Supervisor
Audioingenieur
Produktionsfirma
Redaktionsbüro
Regisseur
Pre-Viz Editor
Online/VFX Editor
Interaktiv
Online/Flame
CG Supervisor
Produzent
Executive Producer
SVP, Marketing & PlayStation Network

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