Titel | Dad Bods |
Agentur | Clemenger BBDO Melbourne |
Kampagne | Dad Bods |
Werbende | Pacific Brands Underwear Group |
Marke | Bonds |
Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 8 |
Geschäftsbereich | Dessous, Unterwäsche, Schlafanzüge |
Story | We all know the sacrifices mothers make in having children. However, what is often not discussed is the toll childbirth takes on a father's body. For no reason whatsoever men seem to suffer many of the same side effects that women do after having a child. It even has a name 'the dad-bod'. In a very light hearted and irreverent way Bonds created a campaign to shine a light on the plight of fathers so they are not forgotten in the lead up to their special day. |
Medientyp | Internet-Film |
Länge | |
Kreativvorstand | James McGrath |
Chief Creative Officer | Ant Keogh |
Creative Director | Anthony Phillips |
Creative Director | Richard Williams |
Planning Director | Michael Derepas |
Agency Producer | Michael Derepas |
Operations Direktor | Sharon Adams |
Regisseur | Tony Rogers |
Direktor Fotografie | Marin Johnson |
Produzent | Jason Byrne |
Grade Artist | Martin Greer |
Cutter | Sam Coates |
Audio Engineer / Sound Designer | Stevo Williams |
Geschäftsführender Teilhaber | Simon Lamplough |
Etatdirektor | Grant Oorloff |
Marketing Manager | Emily Small |