Titel | Keyboard Queen |
Agentur | BMF |
Kampagne | Find Your Fit |
Werbende | The Athlete's Foot |
Marke | The Athlete's Foot |
Posted | Juli 2012 |
Geschäftsbereich | Sportbekleidung |
Story | BMF has created its first brand campaign for The Athlete's Foot (TAF) with the launch of the "Find your Fit" campaign. Through a series of film-style documentaries, shot and directed by acclaimed director Hamish Rothwell from Goodoil, the campaign highlights the different ways people have found their fit. The campaign is a new direction for the brand and aims to create a stronger emotional connection with consumers. |
Medientyp | Fernsehen |
Produktionsfirma | Good Oil |
Agentur Mitwirkende | BMF |
Regisseur | Hamish Rothwell |
Executive Creative Director | Carlos Alija |
Executive Creative Director | Laura Sampedro |
Creative Teammitglied | Michael Graziano |
Creative Teammitglied | Daniel Staudinger |
Creative Teammitglied | Carlo Mazzarella |
Creative Teammitglied | James Pash |
Creative Teammitglied | Andie Graham |
Creative Teammitglied | Trent Hendrick |
Produzent | Chana McLallen |
Direktor Fotografie | Crighton Bone |
Etatdirektor | Brad Smith |
Etatdirektor | Alison Primmer |