V-Energy - "V Rapper"

Clemenger BBDO Sydney

Clemenger BBDO Sydney Walsh Bay, Australien

Awards

9324

Marke: V-Energy
Länder: Australien

Werbende: Frucor Beverages Ltd.

Titel	V Rapper
Agentur	Clemenger BBDO Sydney
Kampagne	V Rapper
Werbende	Frucor Beverages Ltd.
Marke	V-Energy
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 2
Geschäftsbereich	Soft Drinks, Tonics
Story	A full-length music video that takes the form of a rap battle between Lil Pup and a V-drinking (and therefore bit better) version of himself, Lil Big Pup. Lil Pup vs Lil Big Pup was ON! A driving bass beat and infectious hook set the stage. Then it was over to the hip hop star with the witty lyrics. Lil Pup against the slightly wittier lyrics Lil Big Pup. The verses touched upon all the fundamental values hip hop holds dear – like fashion sense, diet, amount of Grammys won, number of tigers owned, how many Instagram followers they have, and the gregariousness of the private jets they bought their mothers.
Medientyp	Fernsehen & Kino
Länge	133 seconds
Creative Lead	James Beswick
Texter	James Beswick
Art Director	Oliver Beeston
Creative Director	Brendan Willenberg
Creative Director	Ben Clare
Agency Producer	Katrina Maw
Etatdirektor	Hanne Haugen
Gründer	Cate Stuart-Robertson
Executive Creative Director	Paul Nagy
Kundenbetreuer	Marshall Campbell
Planning Director	Rob Dougan
Head of Craft	Daniel Mortensen
Group Account Director	Phillipa Thomas
Marketing Director	Mark Wiedermann
Head of Energy	Karl Davies
Marketing Manager	Craig Harkness
Marketing Manager	Lennart Sipsma
Assistant Brand Manager	Alana Lucci
Regisseur	Benji Weinstein
Produzent	Graham Andrews
Direktor Fotografie	Brendan Steacy
Cutter	Dave Whittaker
Zeichner	RMDY
Zeichner	Roshin
Sound Engineer	Anthony Tiernan
Produzent	Karen Bryson
Executive Producer	Corey Esse
Executive Producer	Krista Marshall