| Titel | Breathe |
| Agentur | Publicis Mojo Auckland |
| Kampagne | Breathe |
| Werbende | Greenpeace |
| Marke | Greenpeace |
| Posted | Mai 2007 |
| Produkt | Service |
| Geschäftsbereich | Umwelt & Ökologie |
| Story | To encourage people to protect our oceans and highlight that 'the oceans produce 50% of our oxygen" we matched the movements of the tides with the sound of human breathing |
| Philosophie | Match the movements of the tides with the sound of human breathing to highlight that the oceans produce 50% of our oxygen, and that they are a living thing that keeps us and our planet alive. The message concludes with a link to a Greenpeace site to recruit "Ocean Defenders". |
| Problem | Breif: Communicate that "half the oxygen we need to breathe comes from our oceans" and encourage people to protect our oceans by signing up to become and "Ocean Defender" |
| Ergebnis | 125,000 new ocean Defenders. Multiple unsolicited posts on Youtube and other blogs allowing campaign to create its own reach. |
| Medientyp | Fernsehen |
| Länge | |
| Agency Producer | Corey Esse |
| Agency Producer | Jodie Hari |
| Creative Director | Lachlen McPherson |
| Texter | Lachlan McPherson |
| Creative Director | Nick Worthington |
| Texter | Nick Worthington |
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