Save the Children Denmark & Ministry of Foreign Affairs Denmark - "The Most Bizarre Wedding Tradition"

Robert/Boisen & Like-minded A/S

Robert/Boisen & Like-minded A/S København, Dänemark

12779

Titel	The Most Bizarre Wedding Tradition
Brief	Getting people's attention on Social Media is only getting harder. Double that with a tiny budget and a serious issue, and we're close to impossible. So to stand out and organically reach as many people as possible, we decided to blend in by creating a Trojan Horse of a viral video called:
Agentur	Robert/Boisen & Like-minded A/S
Kampagne	The Most Bizarre Wedding Tradition
Werbende	Save the Children Denmark & Ministry of Foreign Affairs Denmark
Marke	Save the Children Denmark & Ministry of Foreign Affairs Denmark
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 10
Geschäftsbereich	Menschenrechte
Story	There are many bizarre wedding traditions around the globe, but there is one that beats them all. On Day of the Girl Child, Save the Children Denmark and Ministry of Foreign Affairs of Denmark launched what seems like an entertaining Facebook-video that highlights bizarre wedding traditions from around the world, ending with the worst of them all: child brides. The film is a link in creating awareness about the world’s first summit with the singular aim of ending child marriages.
Medientyp	Internet-Film
Länge	58 seconds
Strategist	Kim Boisen
Creative Director	Heinrich Vejilgaard
Kreation / Art Direction	Klara Vilshammer
Kreation / Art Direction	Christoffer Boas
Kundenbetreuer	Sabina Langkilde
Produktion	Gobsmack Productions
Produzent	Stefan Pflug
Cutter	Freddie Smith
Sounddesigner	Bjørn Vidø