| Titel | The Unignorable Bill |
| Brief | We created the Unignorable Bill, the worlds’ first pre-made proposal for a bill against hormone disrupting chemicals. The strategy was to make it as easy as possible for the 179 members of parliament to take action, and at the same time make it impossible for them to ignore the bill.This was achieved by collecting all of the parliament members email addresses, and then creating a powerful tool where the danes could voice their concerns directly to the the people in charge. |
| Agentur | Robert/Boisen & Like-minded A/S |
| Kampagne | The Unignorable Bill |
| Werbende | Coop |
| Marke | Coop |
| Posted | Januar 2019 |
| Geschäftsbereich | Kaufhäuser, Supermärkte |
| Story | A people-driven campaign for a chemical-free future aimed directly at the politicians in charge.By targeting the few that could actually change the law, we managed to make a difference for everyone of us. |
| Medientyp | Case Study |
| Art Director | Mads Nicolai Mardahl |
| Art Director | Mads Nicolai Mardahl |
| Art Director | Rie Sloth Rasmussen |
| Art Director | Eva Ebbensgaard |
| Art Director | Eva Ebbensgaard |
| Strategist | Kim Boisen |
| Kundenbetreuer | Gitte Andersen |
| Kundenbetreuer | Gitte Andersen |
| Digital | Victor Petri |
| Digital | Victor Petri |
| Produktionsfirma | Gobsmack Productions |
| Produktionsfirma | Gobsmack Productions |
| Regisseur | Mike Nybroe |
| Filmproduzent/Produzent | Christina Erritzoe |
| Filmproduzent/Produzent | Christina Erritzoe |
| Cutter | Magnús Sveinn Jónsson |
| Tonstudio | Bjørn Vidø |
| Cutter | Magnús Sveinn Jónsson |
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