Kim Boisen
Board Member at Robert/Boisen & Like-minded
Copenhagen, Dänemark
TitelBased on a true Lotto story
BriefMoney can’t buy love, but that's just what this Danish Lotto millionaire did. The film shows how Lotto winner no. 3254 helped her neighbour reunite with somebody he once loved after being separated by thousands of kilometres and over 40 years. Lottery winners are often portrayed as selfish and irresponsible with their money, spending it on big cars, yachts and other indulgences. But research shows that Danish Lotto winners often share the joy of winning with others.
Agentur
Kampagne Based on a true Lotto story
Werbende The Danish National Lottery
Marke The Weekly National Lottery
PostedNovember 2019
Geschäftsbereich Lotterie & Glücksspiele
Story The Danish National Lottery is well known in Denmark for sharing it's profit with the community. The Lotto winners are picked every Saturday giving Denmark at least two new millionaires every week.
Medientyp Fernsehen & Kino
Creative Director
Creative Director
Etatdirektor
Strategist
Regisseur
Direktor Fotografie
Cutter
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