| Titel | Paris |
| Agentur | Black River FC |
| Kampagne | Ama Visitors (2010) |
| Werbende | Nando's |
| Marke | Nando's South Africa |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2010 / 6 |
| Story | This Campaign - flighted around the time of the 2010 Soccer World Cup - pokes fun at the misconceptions that potential tourists have about South Africa. |
| Philosophie | Implore South Africans to give the foreigners what they expect when they arrive by proving all of their misconceptions right and giving ‘Only i-best to ama-visitors” (a campaign line that mixed a local language – Zulu – with English to create a humorous, locally relevant call to action). |
| Problem | Nando’s, a Peri-Peri chicken restaurant, wasn’t an official sponsor of the 2010 FIFA World Cup. We needed to find a way to shine over this period and become a “local” spot for both tourists and South Africans alike. We were not only tasked with breaking through the clutter, but also increasing the customer count by 18%. |
| Ergebnis | The advertising campaign assisted in doubling the meals sold. The promotional meal contributed 6% to overall sales for that period. Nando’s market share of the Fast Food industry increased from 15.6% before March to 16.2% in July 2010. |
| Medientyp | Zeitungsanzeige |
| Executive Creative Director | Ahmed Tilly |
| Art Director | Meryke Naude |
| Agency Producer | Henri Smit |
| Regisseur | Terence Neale |
| Produktionsfirma | Humanoid |
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