Quitline - "Follow You Till I Die"

YoungShand. Auckland, Neuseeland

Awards

21463

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Quitline
Länder: Neuseeland

Werbende: Health Promotion Agency

Titel	Follow You Till I Die
Agentur	YoungShand.
Kampagne	Follow You Till I Die
Werbende	Health Promotion Agency
Marke	Quitline
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 8
Geschäftsbereich	Krankenhäuse und Klinike
Slogan	Your best mate will follow you anywhere. Lead them well.
Story	Your best mate will follow you anywhere, but if you’re a smoker, where are you really leading them? Smokers are well versed on the harmful effects that cigarettes have on their health and the health of the people around them, yet many accept quitting to be an impossible task and concede to taking the risk. To help give smokers new reason to ditch the pack, we chose a different angle based on — little known fact Kiwi smokers to start their quit journey – their pets. Emotionally charged and beautifully shot, the spot comes to a conclusion around the all-too-relatable experience many people have had when their time with a beloved animal comes to an end. And the realisation, for smokers, that there’s something tangible they can do to stave that day off for longer with the help of Quitline. New Zealand has one of the highest rates of pet ownership in the world, with these furry companions taking up a special place in our hearts. It's this powerful connection and the unbreakable loyalty between a man and his dog that the campaign centres around – educating smokers on the little known fact that when they smoke around their pets, they’re twice as likely to get cancer. Directed by Perry Bradley of Film Construction, with music composed by Peter van der Fluit of Liquid Studios, viewers get a unique dog’s view of the world. However, as the story progresses, we realise that smoking is leading them both somewhere they don't want to go.
Medientyp	Internet-Film
Länge	136 seconds
Soundtrack	Peter Van Der Fluit - Liquid Studios
Film Company	Film Construction
Creative Director	Anne Boothroyd
Creative Director	Scott Maddox
Texter	Erin Mattingly
Art Director	Jack Wadham
Etatdirektor	Ben Hopkinson
Strategy Director	Jesse Kelly
Agency Film Producer	Esther Watkins
Designer	Ryan Overeem
Designer	Elliot Oxborough
Media Account Director	Kathleen Gunther
Medienplaner	John Waltmann
Werbeleiter	Homecare Medical
Director of Communications	Robyn Bern
Community Engagement	Robyn Bern
Digitale Strategie	Jorin Sievers
Social Media Manager	Jorin Sievers
Communications Manager	Calvin Cochran
Marketing	Zoe Parlevliet
Communications Coordinator	Zoe Parlevliet
Regisseur	Perry Bradley
Executive Producer	Belinda Bradley
Filmproduzent/Produzent	Jozsef Fityus
DP	Aaron Morton
Art Director	Nicky Verdon
Casting	Mike Dwyer
Cutter	Nathan Pickles
Post-Produktion	Toybox
Ton	Liquid Studios
Komponist	Peter van der Fluit
Fotograf	Belinda Bradley
Animal Wrangler	Karen Sadler