Dave Wood
Director at Goodoil Films
Perth, Australien
TitelSpider
Agentur
Kampagne Spider
Werbende Western Force
Marke Western Force
PostedMai 2007
Produkt Rugby Season Tickets
Geschäftsbereich Sportmannschaft, Sportereignisse
Slogan Save it for the Game
Story People save up any heightened emotion collected during their working week for the game on the week end.
Philosophie Show the lengths that people will go to in order to support the Western Force, ie. the fans bottle up any emotion collected during the week, and let it out in the grandstands.
Problem The Western Force is a new team, and they already have a small, but fierce following. We were asked to increase membership numbers using the passion Force fans have as an enticement to others.
Ergebnis Save it for the Game is now a part of local vernacular, and generated plenty of unpaid PR on radio, and newspaper. Membership is continuing strong, but has been hampered by a grandstand originally designed for cricket.
Medientyp Fernsehen
Länge
Art Director
Musik
Texter
Cutter
Creative Director
Etatdirektor
Regisseur
Produktionsfirma
Redaktionsbüro
Produktionsfirma

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