Titel | Bertha Benz: The Journey That Changed Everything |
Agentur | antoni GmbH |
Kampagne | Bertha Benz: The Journey That Changed Everything |
Werbende | Daimler AG |
Marke | Mercedes-Benz |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 3 |
Geschäftsbereich | Kraftfahrzeuge |
Slogan | She believed in more than a car. She believed in herself |
Story | To prove that her husband’s invention was the future of mobility, Bertha Benz went on the first long-distance journey in an automobile. 131 years later, she was celebrated in a short film launched on International Women’s Day. We see Bertha driving her "horseless carriage" into a fearful town, where a pharmacy that sells "ligroin" petroleum unwittingly becomes the world's first gas station. After overcoming the scepticism of onlookers, and especially the contempt of the menfolk, she motors triumphantly away. |
Medientyp | Internet-Film |
Länge | |
Redaktionsbüro | Trim Editing |
Werbeleiter | Damir Maric |
Werbeleiter | Boris Daimler AG |
Werbeleiter | Boris Helms |
Werbeleiter | Daniel Ritsch |
Geschäftsführer | Sven Dörrenbächer |
Geschäftsführer | Matthias Schmidt |
Geschäftsführer | Jörg Schultheis |
Executive Creative Director | Marcell Franke |
Executive Creative Director | Veit Moeller |
Executive Creative Director | Tilman Gossner |
Creative Director | Alice Bottaro |
Texter | Andre Santa Cruz |
Strategist | Alicia Gaworska |
Produktionsfirma | Anorak Film |
Regisseur | Sebastian Strasser |
Geschäftsführer | Christiane Dressler |
Executive Producer | Christoph Petzenhauser |
Produzent | Christoph Petzenhauser |
Filmproduzent/Produzent | Björn Levy-Krüger |
Direktor Fotografie | Justin Brown |
Produktionsdesigner | Robin Brown |
Cutter | Thomas Grove-Carter |
Tonstudio | Slaughterhouse GmbH |
Komponist | Steffen Thum |
Komponist | Lorne BalfeHelms |
Komponist | Daniel Ritsch |
Filmproduzent/Produzent | Björn Levy-Krüger |