| Titel | Hellmann's vs. Virtual Food Waste |
| Agentur | O |
| Kampagne | Hellmann's vs. Virtual Food Waste |
| Werbende | Unilever |
| Marke | Hellmann's |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 8 |
| Geschäftsbereich | Mayonnaise, Ketchup, Senf |
| Story | Hellmann's Canada is turning virtual food waste into real meals for people in need. For each spoiled turnip that Animal Crossing players drop off on Hellmann's Island, Hellmann's will donate a meal to Second Harvest. The goal: 25,000 virtual spoiled turnips/real meals. Hellmann's believes food is too good to be wasted. Even virtual food. Hellmann's created the first-ever branded 5-star Animal Crossing island for the virtual activation. |
| Medientyp | Interaktiv |
| Länge | |
| Chief Creative Officer | Brian Murray |
| Art Director | Philippe O'Rourke |
| Texter | Ian Dunlop |
| Designer | Kim Sison |
| Designer | Clayton Whelan |
| Leiter Strategie | Tom Kenny |
| Senior Strategist | Tanvi Swar |
| Senior Partner, Group Account Director | Aviva Groll |
| Etatdirektor | Beth Blatch |
| Account Executive | Kemal Sehoglu |
| Account Coordinator | Rebecca Tummers |
| Post-Produktion | Eric Thompson |
| Global Managing Director | Stéphane Orhan |
| PR Agency | Edelman |
| VP, Marketing | Christian Bauer-Plank |
| Marketing Director | Gina Kiroff |
| Senior Brand Manager | Kristen Denega |
| Brand Manager | Amanda Gandolpho |
| Werbeleiter | Ben Graham |
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