Roberto Fernandez
Executive Creative Director at Gorgeous Enterprises
São Paulo, Brasilien
TitelGlass Legs 3
Titel (Originalsprache)Mizuno Vidro 3
Agentur
Kampagne Mizuno Glass
Werbende Alpargatas
Marke Mizuno
Datum der ersten Ausstrahlung/Veröffentlichung 2003 / 3
Produkt Mizuno Wave
Geschäftsbereich Schuhe
Slogan Mizuno Wave. The world's best impact absorption technology.
Slogan (Originalsprache) Mizuno Wave. A melhor tecnologia de amortecimento e estabilidade.
Story The campaign advertisements try to demonstrate the necessity of wearing Mizuno tennis shoes, with the best shock-absorption and stability technology, by means of illustrations in which the runners’ bodies are made of glass and, therefore, have to use the efficient system.
Philosophie Those who run know that the knees, ankles, tendons and muscles suffer with the physical effort. If the tennis shoes do not have a high-tech impact absorption system, your body becomes as fragile as glass.
Problem Mizuno disputes the high-performance segment in the tennis shoes market. The brands with the most advanced technology are in this premium segment. Athletes prefer Mizuno because it developed the Wave impact-absorption technology. These are plates in the form of waves over the sole that absorb the weight of the steps.
Medientyp Zeitschriftenanzeige
Markt Brasilien
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