Sompat Trisadikun
Bangkok, Thailand
TitelChoose Yourself
Agentur
Kampagne Choose Yourself
Werbende Wacoal Corp.
Marke Wacoal Thailand
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 7
Geschäftsbereich Dessous, Unterwäsche, Schlafanzüge
Slogan There’re many types of lifestyle, why wearing only one type of panties.
Story At the fashions court, the accused was interviewed by the fashionist lawyer. She has pain in many life event and don't know why. The lawyer reveal to her. All problem is from her chosen.
Philosophie It's the Campaign from Wacoal Thailand to let women concentrate to choose her panties.
Problem We have found out from market survey that most of Thai women choose her panty just only for the color and pattern. But they don't know most of life obstruction can be solved if they have chosen the right panty type. Wacoal, the most expert in underwear in Thailand for a long time has 24 types of panty which have many kinds of function to solve in any life event of women. So we create the campaign to let them know. Just provoke her to be concentrate when choose her panty. Because the crime of life might happen to her if she not concentrate this thing.
Medientyp Internet-Film
Länge
Chief Creative Officer
Executive Creative Director
Creative Director
Art Director
Texter
Strategieplaner
Strategieplaner
Etatdirektor
Account Supervisor
Regisseur
Produktionsmanager
Produktionsfirma

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