SCG Home - "Window with the view"

Saatchi & Saatchi

Saatchi & Saatchi Bangkok, Thailand

4045

Marke: SCG Home
Länder: Thailand

Werbende: SCG

Titel	Window with the view
Agentur	Saatchi & Saatchi
Kampagne	Window with the view
Werbende	SCG
Marke	SCG Home
Datum der ersten Ausstrahlung/Veröffentlichung	2020 / 4
Geschäftsbereich	Reparatur & Wartung (Haus & Garten)
Story	In such a unique time when the outside world is barely livable, Saatchi & Saatchi Thailand and SCG Home would like to invite you to recreate a home where happiness is built from within especially during this quarantine period. #SCGHappyHome #SCGHomeyHappiness #HapinessWihinAHome #HappinessFromWithin Saatchi & Saatchi Thailand and SCG Home has found a humorous way to nudge the people to look back at the home they are living in and to find that there are things that are certainly needs improving! It's common for people to always care about the world outside simply because they think that’s where happiness lies. Many people overlook the importance of a "home", where it actually is the true source of happiness for us all. COVID-19 forced everyone to go under self-quarantine, so all need to stay home and there's no better chance for people to realize the importance of a home than this. This online movie depicts the simple symbol that all of us keeps looking for happiness from the outside world that simply does not last so now it’s time to stop and take care of the true source of happiness, your own home. And that is exactly the goal of this campaign.
Philosophie	Creative idea to register SCG Home as home renovation, home extension service provider under the concept of “the true happiness, start at home” and also promote brand omni-channel together with gaining brand preference among the target consumers.
Problem	There’s low association of SCG Home awareness and product positioning as material building and home renovation areas. We observe the duplication in terms of product and service offering among SCG HOME multi-channels. In addition, there’s less relevancy between the brand and the target consumers. It is vital to create clear understanding on what does SCG Home stand for and help connect the whole structure in consumers’ mind that SCG Home has the product and professional service from roof to floor under the communication message “the worth, total solution for every home renovation” in more relevant context and approachable mood & tone.
Ergebnis	After launch, the VDO gains positive feedback in terms of drawing high attention with clear communication message delivered as intent. The VDO has also reached 4 millions view within 2 weeks. It also drives more media cost efficiency with cheaper CPM vs. category benchmark on both platforms.
Medientyp	Internet-Film
Länge	157 seconds
Chief Creative Officer	Sompat Trisadikun
Executive Creative Director	Paroon Suthaveepramochanon
Creative Director	Somchai Jiu
Art Director	Salin Chumwong
Art Director	Sompat Trisadikun
Texter	Ruksaporn Pornkeeratikul
Geschäftsführer	Weeranuch Duangpikool
Account Management Director	Peerajet Sringean
Kundenbetreuer	Anongnart Harnprayong
Account Executive	Ajchareeya Promma
Agency Producer	Chainarong Wattanathanakun
Strategieplaner	Paemika Vesaratchpong
Produktionsfirma	Mum Films
Director	Suthon Petchsuwan
Assistant Director	Chairat Piriyawattanakul
General Manager	Chattakul Nachaisit
Executive Producer	Pattarajitr Trakarnkate
Producer	Nara Montrekul na ayudhya
Produktionsmanager	Sumittra Kudcharoen
D.O.P	Teerawat Thitikornwanich
Casting	Surangkana Suwanjinda
Stylist	Kittisak Prasarndee
Location Manager	Penrat Juitoop
Post-Produktion	Rattana Leedamrongprasert
Cutter	Dechmongkol Prasertsit
Editor Support	Kritsana Thaweesang
Colorlist	Rattana Leedamrongprasert
Art	Dusit Yapakawong
Tonproduktion	Mum Films
Medienagentur	Publicis Media Thailand