| Titel | Kept |
| Agentur | The Leo Burnett Group Thailand |
| Kampagne | Kept by Krungsri |
| Werbende | Bank of Ayudhaya Co., Ltd. |
| Marke | Kept by Krungsri |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 7 |
| Geschäftsbereich | Bank Services, Börsenmakler |
| Story | Kept, the new normal of saving application – with Kept you could live the same lifestyles without any change while at the same time enable you to save more money than ever. People have the desire to save money but of course there are many obstacles and even temptation they need to face along the way; making saving money the nearly impossible task to achieve otherwise they would have to sacrifice the joy of living. Leo Burnett Thailand aims to illustrate the saving solution by using a simple visual like ‘Coins’ floating after people who are living their same normal lives. The coins then disappear into those people bodies to imply that they could simply save money while still enjoying their lifestyles. ‘Small change for BIG FUTURE’ is the key takeout for this piece of communication. A simply switch to Kept will enable you to enjoy your same lifestyle while letting smart features from Kept help you save more money. |
| Medientyp | Internet-Film |
| Länge | |
| Chief Creative Officer | Sompat Trisadikun |
| Executive Creative Director | Keeratie Chaimungkalo |
| Creative Director | Prathan Udomsubvong |
| Art Director | Palapon Ngamjit |
| Art Director | Sompat Trisadikun |
| Texter | Prathan Udomsubvong |
| Texter | Sedthavuth Jarethammachit |
| Account Management Director | Rathawan Sukanake |
| Etatdirektor | Apirat Leerattanakachorn |
| Account Executive | Chayanee Chean-aem |
| Agency Producer | Rungrudee Chinpratan |
| Regisseur | Kasemparn Jujindalert |
| Filmproduzent/Produzent | Pavaranan Kanpairoh |
| Direktor Fotografie | Natdanai Naksuwan |
| Cutter | Wisarut Deelorm |
| Digitale Retuschierung | Pornlert Panna |
| CGI | Chocolate Studio Co. |
| Tonstudio | Cinesound Co. |
| Post-Produktion | So Good House Co. |
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