Krungsri First Choice - "Genius Dog"

The Leo Burnett Group Thailand

The Leo Burnett Group Thailand Bangkok, Thailand

2408

Marke: Krungsri First Choice
Länder: Thailand

Werbende: Ayudhya Capital Services Company Limited

Titel	Genius Dog
Agentur	The Leo Burnett Group Thailand
Kampagne	Cash back 3%
Werbende	Ayudhya Capital Services Company Limited
Marke	Krungsri First Choice
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 5
Geschäftsbereich	Kreditkarten
Story	While 3rd wave Covid situation in Thailand is happening, Putting Gen Y into lock down state-ment and starting to work from home again. According to that reason Gen Y concerning more about their financial, they are afraid of spending. For the cause of making those Gen Y living their life more happily. First Choice Visa Platinum credit card launched cashback promotion campaign that rewarded every spending through First Choice Visa Platinum credit card in most categories up to 3%. In order to encouraged those Gen Y who worried about their financial situation, raising their confident to live their own life. We started launching our campaign through online film by using the pet lover phenomenon, the lifestyle that rising again in work from home period, to help our story telling in order to catch Gen Y’s attention and telling our message - when they have to make any spending. we’re the only credit card that immediately rewarded cash back up to 3% in most categories. Because we want them to live happily again and we want to be the beginning of their good credited for the better future of all of us.
Medientyp	Internet-Film
Länge	60 seconds
Chief Creative Officer	Sompat Trisadikun
Executive Creative Director	Ariyawat Juntaratip
Creative Director	Sarut Yungcharoen
Art Director	Sompat Trisadikun
Art Director	Ariyawat Juntaratip
Art Director	Sarut Yungcharoen
Art Director	Kanyaporn Longprasert
Texter	Kittinat prasomsap
Account Management Director	Rathawan Sukanake
Etatdirektor	Pattra Ketsamathi
Account Executive	Naphat Chiangrat
Agency Producer	Rungrudee Chinpratan
Strategieplaner	Jenkanit Rujiramora
Strategieplaner	Surapen Saito
Strategieplaner	Praewpakorn Chumsai Na Ayudhaya
Produktionsfirma	Factory01 Co.
Produktionsfirma	Hopewiser Ltd
Regisseur	Wuthisak Anarnkaporn
Assistant Director	Varayu Rukskul
Assistant Director	Mattanee Uajarernsup
Filmproduzent/Produzent	RUNGTAWAN NANTHASAEN
Production Producer	Sawanya Jumchart
Direktor Fotografie	Natdanai Naksuwan
Cutter	Sippanart Olarnsaritkul
Ton	Mellow tunes
Post-Produktion	One Cool Production