Dulcídio Caldeira
Director at Paranoid BR
São Paulo, Brasilien
TitelTest Track
Agentur
Kampagne Volkswagen Trucks: Test Track
Werbende Volkswagen Group
Marke Volkswagen Trucks
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 4
Geschäftsbereich LKW, Pick-Ups
Story Everybody knows how to put four elephants inside a VW Beetle. But how about fitting an entire test track inside a single VW truck? "Test Track" – created by AlmapBBDO – proves that it can be done. For the spot, a test track was custom built to be functional for performance and, when disassembled, to fit inside the cargo compartment of the vehicle. All obstacles were projected and built according to a volumetric study. The assembling of the parts – shown in fast-forwarded reverse – was all choreographed following the structure of Korsakov's song "Flight of the bumblebee". To get it right, the truck had to be loaded 37 times. The making of shows the details of the production design.
Medientyp Internet-Film
Länge
Chief Creative Officer
Executive Creative Director
Creative Director
Art Director
Creative Teammitglied
Creative Teammitglied
Executive Producer
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