| Titel | Coke Can |
| Agentur |
Springer & Jacoby Germany
|
| Kampagne |
Coke Can
|
| Werbende |
DaimlerChrysler
|
| Marke |
Smart
|
| Posted | JunI 2005 |
| Produkt |
Fortwo Cabrio
|
| Geschäftsbereich | Autos
|
| Philosophie | The top of the coke can shows a bird's eye view of the smart fortwo convertible. The image extends across the press-in tab, so if you open the can you also open the top of the convertible. Either way, you'll feel very refreshed. Around the image of the convertible, it says: "Refreshes with one pull. The smart fortwo convertible." |
| Problem | It only takes a single step to experience the pleasures of top-down driving in the smart ForTwo convertible. This product benefit needed to be communicated to a young target audience in an exceptional manner. |
| Ergebnis | Thanks to the successful malshot, smart dealers were able to achieve additional test drives with their hot leads, strengthening the target group's interest in the smart fortwo convertible. |
| Medientyp |
Informationsmaterial & Direktmarketing
|
| Markt | Deutschland |
| Art Director |
Birgit Hogrefe
|
| Creative Director |
Dirk Haeusermann
|
| Creative Director |
Matthias Harbeck
|
| Designer |
Simone Grün
|
| Texter |
Christiane Rein
|
| Fotograf |
C. Morlinghaus
|
