CEPSA - "Id Slippers Web 2"

Shackleton Group

Shackleton Group Madrid, Spanien

5470

Titel	Id Slippers Web 2
Agentur	Shackleton Group
Kampagne	ID Slippers
Werbende	Cepsa
Marke	CEPSA
Datum der ersten Ausstrahlung/Veröffentlichung	2010 / 11
Philosophie	It is within this framework that does this new campaign, "PantuflasID" Shackleton developed by the agency, which is actually sent to each client a custom slippers for himself through a digital application created specifically for the campaign.
Ergebnis	This initiative is announced to customers by sending CEPSA, consisting of a shoe box folded, assembly instructions. Already www.pantuflasid.com, each customer can customize their slippers, choosing from weaving to the touch that will make it unique each shoe, with enhancements such as: plates, badges or even wings, thus becoming their "PantuflasID."Few brands symbolize the comfort and warmth of home as slippers, surely the most coveted garment for a Winter Lover. For this reason, the "PantuflasID" are the perfect representation of the idea of comfort, combined with innovation and uniqueness, to demonstrate some of the values of CEPSA and its products.
Medientyp	Presse & Publikationen
Creative Teammitglied	Teresa Guerrero
Creative Teammitglied	Jaione Erviti
Creative Teammitglied	Alfredo Ustara
Creative Teammitglied	Raúl Lazcano
Creative Teammitglied	Antonio Herrero
Kundenbetreuer	Cus Blesa
Kundenbetreuer	Cristina Garcia
Regisseur	Lucía Angulo
Creative Director	Alfonso Marian
Digital Creative Team	Teresa Nunez
Digital Creative Team	José Luis Diez
Digital Creative Team	Javier Solo de Zaldívar