Titel | Employee |
Agentur | Saatchi & Saatchi |
Kampagne | Playing Can't Be Bad |
Werbende | CHANGYOU |
Marke | Online Game Developer |
Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 4 |
Geschäftsbereich | Computer Software und Multimedia Produktionen |
Story | A staff member resorts to playing games on his mobile device at work because he feels disrespected by his boss |
Problem | Developed around the idea that ‘Playing can’t be bad, the campaign contrasts some unhappy realities faced by gamers in the real world with carefree adventures they experience when gaming online. In this film titled ‘Employee’, a staff member resorts to playing games on his mobile device at work because he feels disrespected by his boss. The film includes subtle insertions of the three new games launched by Changyou. |
Medientyp | Kino |
Länge | |
Chief Creative Officer | Maxi Itzkoff |
Chief Creative Officer | Mariano Serkin |
Chief Creative Officer | Carol Lam |
Chief Creative Officer | Fan Ng |
Executive Creative Director | Ariel Serkin |
Executive Creative Director | Juan-Pablo Lufrano |
Executive Creative Director | Rafael Santamarina |
Creative Teammitglied | Carlos Lanus |
Creative Teammitglied | Diego Gueler |
Creative Teammitglied | The Perlorian Brothers |
Produktion | Adrian Aspani |
Produktion | Felipe Calviño |
Produktion | Ran Yin |
Etatdirektor | Ana Bogni |
Etatdirektor | Michael Lee |
Etatdirektor | Irene Shum |
Etatdirektor | Rebecca Liu |
Produktionsfirma | Primo |
Regisseur | Nico Perez Veiga |
Executive Producer | Caro Cordini |
Filmproduzent/Produzent | Victoria Piantini |
Direktor Fotografie | Charly Ritter |
Post-Produktion | Pickle House |
Musik | Circle of sound |
Ton | la Casa Post |
Cutter | Alejo Hoijman |
Digital Account Director | Saatchi & Saatchi Shanghai |