Rafael Santamarina
Executive Creative Director at GREY ESPAÑA, Barcelona
Buenos Aires, Argentinien
TitelThe Fairest Night
Agentur
Kampagne The Fairest Night
Werbende AB Inbev
Marke Andes
Datum der ersten Ausstrahlung/Veröffentlichung 2015 / 9
Geschäftsbereich Bier, Cidre
Story Andes gathered all the most attractive men in Mendoza for a huge Saturday casting that lasted all night. Was it to find the latest advertising star? Well, not really. It was actually a fake
casting whose objective was to take all good-looking men out of the competition for one night, so that average guys could finally be the centre of female attention.
While regular guys took advantage of a night without hunks, the men at the casting became part of the new Andes commercial. Without suspecting anything, they themselves explained for the cameras how Andes pulled off the stunt.
Medientyp Fernsehen
Länge
Executive Creative Director
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Creative Teammitglied
Creative Teammitglied
Art Supervisor
Art Director
Chief Agency Producer
Agency Producer
Agency Producer
Etatdirektor
Produktionsfirma
Regisseur
Executive Producer
Produktionsleitung
Filmproduzent/Produzent
Direktor Fotografie
Cutter
Post Production Coordinator
Redaktionsbüro
Audio-Postproduktion
Musik

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