Titel | Loves a Honda |
Agentur | RPA |
Kampagne | Loves a Honda |
Werbende | Honda Motor Co., Ltd. |
Marke | Honda |
Datum der ersten Ausstrahlung/Veröffentlichung | 2009 / 11 |
Geschäftsbereich | Luxusklassewagen |
Story | Hondas Brand advertising campaign simply demonstrates Everybody Knows Somebody Who Loves a Honda across digital, TV, in-theater and print. This campaign shows the unique bond between people, Hondas and other people in a simple, iconic and human way. The first installment of the Honda Brand campaign began in August when Honda launched its official Facebook page (www.facebook.com/honda) with a social-experiment application to recruit Honda fans to show how everyone knows someone who loves a Honda. Three early participants in the Facebook social-experiment were cast to appear in the new Honda Brand spots. All others featured in the spots are actual Honda owners and were selected through real-people casting in New York, N.Y.; Boulder, Colo.; and Charleston, S.C., where the spots were filmed. |
Medientyp | Fernsehen & Kino |
Länge | |
Markt | Vereinigte Staaten von Amerika |
Executive Creative Director | David Smith |
Creative Director | Joe Baratelli |
Creative Director | Pat Mendelson |
Art Director | Hobart Birmingham |
Executive Producer | Gary Paticoff |
Produktionsfirma | @radical.media |
Regisseur | Lenard Dorfman |
Redaktionsbüro | Arcade Edit |
Cutter | Paul Martinez |
Tonstudio | Elias Arts |