David Smith
Marketing Platform Ideas, Consulting, Creative Direction, Writing at Bernstein-Rein Advertising
Kansas City, Vereinigte Staaten von Amerika
TitelAutoboatome
Agentur
Kampagne University of Farmers
Werbende Farmers Insurance
Marke Farmers Insurance
Datum der ersten Ausstrahlung/Veröffentlichung 2010 / 10
Geschäftsbereich Versicherung
Story Farmers Insurance launched the University of Farmers campaign to creatively position and differentiate the company by its core strength: Farmers agents are the best agents in the insurance category.
The campaign focuses on the in-depth training agents receive at the actual University of Farmers in Agoura Hills, Calif., rated the No. 1 training program in the insurance category. Spectacular scenarios, both on TV and online at www.universityoffarmers.com, reveal a simple truth—a well-educated insurance agent will get you the best insurance policy for your needs and more than likely save you money in the process. 
The character who ties all the creative together is esteemed Professor Nathaniel Burke. Tough but fair, loveable yet gruff, he is played by well-known character actor J.K. Simmons. 
The spot, "Autoboatome," shows a wave runner is caught on fire in a tree. Agents are quizzed and challenged by Professor Burke. 
Medientyp Fernsehen
Produktionsfirma
Produktionsfirma
Produktionsfirma
Spezialeffekte The Mill NY
Filmübertragung
Cutter
Redaktionsbüro
Produktionsdesigner
Executive Producer
Direktor Fotografie
Regisseur
Agency Producer
Agency Executive Producer
Stellvertretender Creative Director
Stellvertretender Creative Director
Group Creative Director
Chief Creative Officer

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