Franz Lustig
Direktor Fotografie at Markenfilm GmbH & Co. KG
Amsterdam, Niederlande
TitelIreland's First Online Mortgage Tool
Agentur
Kampagne Ireland's First Online Mortgage Tool
Werbende Allied Irish Bank
Marke AIB
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 3
Geschäftsbereich Bank Services, Börsenmakler
Slogan We Back Belief
Philosophie The mortgage application process can be long and daunting, and it’s often hard to stay motivated when most of the process is out of your control – much like feeling left in the dark, not able to see the way through. To tackle such a feeling, Irish bank AIB has launched the My Mortgage tool that allows customers to see the light – tracking their application and breaking it down into simpler steps. The more customers use the tool, the more their belief in the process builds, lighting a clearer path forward.

Inspired by AIB’s ‘Belief is Everywhere’ campaign from 2018, Rothco, part of Accenture Interactive, brought the application to life with a spot that shines the light on the way in which this new tool allows customers to take back control and stay motivated throughout the typically daunting process.

Working with Conkerco, the director duo from Academy Films, Rothco set out to craft a campaign that feels like an antidote to the darkness and worry associated with applying for a mortgage. The film follows a couple navigating the application process through a series of scenic vignettes – moving from them leaving the bank, to uploading documents on their phones, to finally owning the house of their dreams. It is an out-and-out celebration of the light, with positive energy and a growing sense of optimism.

Rothco created a heightened, imaginative world for the campaign, establishing an intentionally hazy atmosphere at the start to add a feeling of uncertainty around the couple in the film. As their belief grows through the tool, so does the realism in the world. The lights lift as the couple becomes surer of themselves – ultimately ending up in the real world, basked in natural light outside their new home.
Medientyp Fernsehen
Länge
Markt Großbritannien
Post-Produktion
Chief Marketing Officer (CMO)
Head of Marketing
Marketing Manager
Brand Manager
Brand Manager
Agency Producer
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Creative Teammitglied
Creative Teammitglied
Finished Artist
Etatdirektor
Kundenbetreuer
Strategist
Strategist
Digital Strategy
Produktionsfirma
Regisseur
Produzent
Direktor Fotografie
Cutter
Online Post House
Post-production Supervisor
VFX Supervisor
VFX Supervisor
Kolorist
Kolorierung
Ton
Ton

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