Neil Shapiro
Group Creative Director at @radical.media
Santa Monica , Vereinigte Staaten von Amerika
TitelFans
Agentur
Kampagne Old People - Boost Mobile
Werbende Boost Worldwide, Inc.
Marke Boost Mobile
PostedApril 2003
Geschäftsbereich Mobilfunk, WAP
Story "Teens" come together for a Fabolous concert using their Boost Mobile phones. Yet, instead of showing teens, it's just more fun to show old people.
Philosophie Demonstrate how Boost mobile phones with 2WAY is an integral part of how young friends come together and stay in touch when they're hanging out. Besides being funny, the old people allowed Boost a way of demonstrating their understanding of teen culture without looking like the stereotypical cell phone company. The result was an extension of the introduction work that was entertaining, relevant and completely unique work.
Problem This spot had high expectations from the previously released "Party" and "Skater" spots, which introduced Boost Mobile to California and Nevada teens. It had to continue to portray Boost as a credible wireless brand that truly "gets" youth culture and lifestyle, while maintaining the humor and dialogue of the original launch work.
Medientyp Fernsehen
Länge
Markt Vereinigte Staaten von Amerika
Texter
Regisseur
Etatdirektor
Account Executive
Agency Producer
Filmproduzent/Produzent
Direktor Fotografie
Produktionsfirma
Executive Creative Director
Creative Director
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