| Titel | Chase for the Charms Trailer |
| Agentur | Saatchi & Saatchi NY |
| Kampagne | Chase for the Charms |
| Werbende | General Mills |
| Marke | Lucky Charms |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2013 / 3 |
| Geschäftsbereich | Müsli |
| Philosophie | The 49 year-old Leprechaun just got real. After decades of watching Lucky the leprechaun get chased by cartoon kids in the commercials, the makers of Lucky Charms, together with Saatchi & Saatchi NY and Ogmento, bring Lucky and the power of his charms to life for the chance to win a real, yes real, pot of gold. 10 grand to us folks in the non-animated world. How sweet it is. The “Chase for the Charms” mobile app, available on iOS and Android devices, combines augmented reality and first person live-action video to immerse 35 year-olds going on 5 in a magical adventure where bagging charms propels the story and the chance to win. And you thought Lucky Charms were just for kids. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Produktionsfirma | Bandito Brothers |
| Redaktionsbüro | Final Cut |
| Chief Creative Officer | Con Williamson |
| Executive Creative Director | Brian Carley |
| Creative Director | David Ekholm |
| Texter | David Ekholm |
| Creative Director | Subodh Samudre |
| Art Director | Subodh Samudre |
| Agency Producer | John Doris |
| Regisseur | Stewart Hendler |
| Direktor Fotografie | Brett Pawlak |
| Cutter | Patrick Colman |
| Spezialeffekte | Cantina Creative |
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