Sky Q - "Sky Q Box 4"

Brothers and Sisters

Brothers and Sisters London, Großbritannien

7414

Marke: Sky Q
Länder: Großbritannien

Werbende: Sky

Titel	Sky Q Box 4
Agentur	Brothers and Sisters
Kampagne	The Next Generation Box
Werbende	Sky
Marke	Sky Q
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 10
Geschäftsbereich	Fernseh- & Radioprogramme & Sender
Philosophie	Sky has launched a through-the-line campaign for its new Sky Q box.This phase of the campaign introduces Sky Q as ‘The Next Generation Box’ and focuses on five features that make Sky Q the best TV experience on the market.Created by Brothers and Sisters, the campaign finds Idris Elba relaxing at home as he explains the benefits of Sky Q’s new state-of-the-art features – from recording more of the shows you love to taking your recordings out and about with you.In addition to the three 30” ads on TV, a suite of 10” videos have been created as part of a digital sequential targeting campaign.The print work showcases the kit, heroing the box itself and using content to bring each feature to life in the newly updated Sky user interface.Will Flack and Aaron Willmer were Creative Directors on the campaign. Andy Fowler was Executive Creative Director.The spots were directed by Sam Miller at Hunky Dory. Mediacom is handling media planning and buying.
Medientyp	Fernsehen & Kino
Länge	30 seconds
Post-Produktion	Framestore
Sound Design	750mph
Produktionsfirma	HunkyDory Films
Creative Director	Aaron Willmer
Executive Creative Director	Andy Fowler
Art Director	Olly Fernandez
Texter	Rory Robinson
Etatdirektor	Hannah White
Agency Producer	Bebe Kiffin
Regisseur	Sam Miller
Executive Producer	John Doris
Produzent	Nick Papworth
Cutter	Matt Felstead
Direktor Fotografie	Florian Hoffmeister