Mark Taylor
Chief Creative Officer at MeringCarson
Austin, Vereinigte Staaten von Amerika
TitelOctopus!
Agentur
Kampagne Octopus!
Werbende Unscrew America
Marke Unscrew America
PostedOktober 2008
Geschäftsbereich Gemeinnützige Organisationen
Slogan unscrewamerica.org
Story GSD&M Idea City and producer Lesley Chilcott this week released the TV spot for the Unscrew America campaign which seeks to inform young Americans that changing a light bulb to a CFL or LED is the easiest way to help the earth. The spot features actress Elizabeth Banks who plays a leading role in the upcoming film "Zack and Mimi Make a Porno" with Seth Rogen and stars as Laura Bush in Oliver Stone's "W."film.
Ergebnis Print ads and the website will accompany the TV spot and all will run nationally through 2009.
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