Dani Stoller
VP Executive Producer at MMK
New York, Vereinigte Staaten von Amerika
TitelHoneymoon is Over
Agentur
Kampagne Family Ties - Tide
Werbende Procter & Gamble
Marke Tide
PostedDezember 1999
Produkt Clean Rinse Formula
Geschäftsbereich Reinigungsprodukte & Waschmittel
Story This commercial communicates that new Liquid Tide has been reformulated to include a Clean Rinse formula that helps prevent dirt in the wash water from resettling onto clothes, which can make them dingy. Consumers will realize that they may not have to separate out heavily soiled items from less dirty ones. The spot revolves around a recently married couple and the adjustment period that occurs as they merge their lives and possessions. This allows the spot to segue smoothly to the laundry issue of mixing his really dirty clothes with her less soiled clothes.
Medientyp Fernsehen
Länge
Markt Vereinigte Staaten von Amerika
Creative Director
Texter
Art Director
Agency Producer
Regisseur
Produktionsfirma

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