Titel | Thank You All |
Agentur | DDB Paris |
Kampagne | Thank You All |
Werbende | Marie Claire |
Marke | Marie Claire |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 3 |
Geschäftsbereich | Zeitungen, Zeitschriften, Bücher |
Story | In France, 100% of women using public transportation have experienced sexual harassment or sexual assaults at least one time. This unacceptable situation is becoming a major societal topic. Marie Claire, one of the first and most engaged women magazines in France, wanted to be part of this fight and take action on 8 march for the International Women’s Day.Most communications target the victims or the aggressors - and forget those who can really make a change : witnesses. We chose a deliberately unsettling approach to denounce the impunity of harassers and commit citizens to act collectively against harassment in the public space.Marie Claire’s engagement went beyond the campaign with a special issue of the magazine dedicated to street harassment. Including concrete, illustrated advice on how to take action when witnessing such situations. |
Medientyp | Presse & Publikationen |
Werbeagentur | DDB Paris |
Executive Creative Director | Alexander Kalchev |
Texter | Benoît Oulhen |
Art Director | Mickaël Jacquemin |
Strategieplaner | Cedric Ledoux |
Agency supervisor | Quentin Moenne Loccoz |
Agency supervisor | Jean-Luc Bravi |
Agency supervisor | Agathe Bicart-Sée |
Agency Producer | Quentin Moenne Loccoz |
Leiter der Werbeabteilung | Gwenaëlle THEBAULT |
Leiter der Werbeabteilung | Marianne Mairesse |
Fotograf | Vincent Desailly |