Jean-Luc Bravi
CEO at DDB Paris
Paris, Frankreich
TitelThank You All
Agentur
Kampagne Thank You All
Werbende Marie Claire
Marke Marie Claire
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 3
Geschäftsbereich Zeitungen, Zeitschriften, Bücher
Story In France, 100% of women using public transportation have experienced sexual harassment or sexual assaults at least one time. This unacceptable situation is becoming a major societal topic. Marie Claire, one of the first and most engaged women magazines in France, wanted to be part of this fight and take action on 8 march for the International Women’s Day.Most communications target the victims or the aggressors - and forget those who can really make a change : witnesses. We chose a deliberately unsettling approach to denounce the impunity of harassers and commit citizens to act collectively against harassment in the public space.Marie Claire’s engagement went beyond the campaign with a special issue of the magazine dedicated to street harassment. Including concrete, illustrated advice on how to take action when witnessing such situations.
Medientyp Presse & Publikationen
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