John Wood

Started life as an evolutionary geneticist specialising in animal behavior: mainly sleep and sex (unfortunately in the fruit fly). He then joined the global pharmaceutical and genetic engineering giant Monsanto in sales and marketing.;He quickly decided that human behaviour was more interesting than animal behaviour and joined the advertising agency world.;He worked at two of London’s finest agencies in the 90’s for Clients including Tesco, Kit Kat, Burger King, Yellow Pages, Whitbread, Diesel and the Health Education Authority.;The urge for freedom compelled him to start his own creative business, Libertine. Libertine is based on a simple idea, that creativity thrives in an environment that encourages freethinking. And that requires an independent spirit and a team of people who are both curious and open-minded.;Libertine ‘s business focus is in three main areas: brand consultancy, advertising and social media. The Client list includes Pernod Ricard, Spitfire Ale, Fox’s Biscuits, New Look, Artemis, Babyliss, Old Mutual and Wickes.;John Wood lives in north London with three kids and likes Karate, twitching, the guitar, his Staffordshire Bull Terrier and contrarian thinkers.;www.libertinelondon.com