Chief Creative Officer BBDO Worldwide
at
BBDO Worldwide
New York, Vereinigte Staaten von Amerika
| Titel | HomeworkDirect |
| Agentur | BBDO San Francisco |
| Kampagne | HomeworkDirect |
| Werbende | Mars, Inc. |
| Marke | Uncle Ben's |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 9 |
| Geschäftsbereich | Reis, Nudeln, Trockengemüse & Getreide |
| Story | Through the Ben’s Beginners™ Cooking Contest, the UNCLE BEN’S® Brand has a campaign that encourages parents and their children to cook together. This year through a revealing video, we have taken extra measures to highlight the importance of cooking as an important life skill, similar to reading or writing. Created by BBDO San Francisco, “HomeworkDirect” is based on the insight that parents invest a lot when it comes to their children’s education, but they are largely not teaching them to cook. In this 2-minute film that runs online, a wide range of parents are asked if they would sign up for a service to perform their children’s homework and if they regularly taught their children these important cooking lessons. The results were incredible. |
| Medientyp | Interaktiv |
| Länge | |
| Chief Creative Officer, Worldwide | David Lubars |
| Executive Creative Director | Matt Miller |
| Executive Creative Director | Steve Rutter |
| Associate Creative Director, Copywriter | Alex Stainton |
| Associate Creative Director, Art Director | Jakub Szymanski |
| Director of Production | Louise Doherty |
| Business Affairs | Jacqueline Djanikian |
| Etatdirektor | Elana Shea |
| Account Supervisor | Alexandra Humpherys |
| Produktionsfirma | Humble |
| Regisseur | Whitey McConnaughy |
| Produzent | Brian Quinlan |
| Post-Produktion | Umlaut Films |
| Cutter | Jonothan Flookes |
| Executive Producer | Gina LaCurcio |
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