David Lubars
Chief Creative Officer BBDO Worldwide at BBDO Worldwide
New York, Vereinigte Staaten von Amerika
TitelSwap
Agentur
Kampagne Swap
Werbende Footlocker
Marke Footlocker Kids
Datum der ersten Ausstrahlung/Veröffentlichung 2016 / 8
Geschäftsbereich Sportschuhe
Story Newly crowned NBA Champion Kyrie Irving has linked up with Kids Foot Locker for their latest commercial titled “Swap.”

In the 30 second commercial, Kyrie Irving meets one of his young fans and he offers him a unique opportunity, to experience life in his shoes by suggesting they face swap on his phone. The unexpected happens as Kyrie and the young boy switch bodies. Kyrie Irving then regrets what he did, but before he’s able to swap back the boy breaks the phone, leaving them both permanently swapped.

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Digitalkünstler
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