David Lubars
Chief Creative Officer BBDO Worldwide at BBDO Worldwide
New York, Vereinigte Staaten von Amerika
TitelThe Drive
Agentur
Kampagne Challenge Accepted
Werbende Mattel, Inc.
Marke Hot Wheels
Datum der ersten Ausstrahlung/Veröffentlichung 2017 / 9
Geschäftsbereich Spielwaren & Spiele
Story The campaign showcases how the challenges Hot Wheels provides to kids help them to build the skills and confidence they need to take on the world. To launch the campaign, a new film, created by BBDO San Francisco, focuses on a mother and son, and draws parallels between play and reality to convey that life is full of challenges that build resilience and champion the challenger spirit in every kid. It emphasizes how Hot Wheels is more than a source of fun, but also a great way to learn important life skills.
Medientyp Internet-Film
Länge
Chief Creative Officer
Chief Creative Officer
Creative Director
Art Director
Art Director
Texter
Texter
Geschäftsführer
Group Account Director
Management Supervisor
Account Executive
Chief Strategist
Director of Communication Strategy
Strategy Director
Executive Producer
Business Affairs
Produktionsfirma
Regisseur
Musik
Redaktionsbüro
Cutter
Kolorist
Kolorierung
Sounddesigner
Tonstudio
VFX Supervisor / 3D Lead Artist

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