Chief Creative Officer BBDO Worldwide
at
BBDO Worldwide
New York, Vereinigte Staaten von Amerika
| Titel | A 36 Hour Live Stream to Celebrate a 30 Second Live Commercial (68s) |
| Agentur | BBDO New York |
| Kampagne | Snickers Live Ads |
| Werbende | Mars, Inc. |
| Marke | Snickers |
| Posted | November 2017 |
| Geschäftsbereich | Schokolade, Schokoriegel, Süßigkeiten, Kaugummi |
| Story | “There is a fine line between brilliance and stupidity” — and Snickers danced on it for 36 hours to generate buzz around its Super Bowl ad. The brand made history with the first 36-hour live stream with uncut and original content — ranging from appearances by big name stars such as Betty White and Adam Driver, to more obscure forms of entertainment (a cowboy counting the number of beans in a can of beans). So what kept the live stream on the right side of the line? Making users part of the show. The first 36-hour live stream in history featured uncut and original content — with big moments featuring celebrities such as Betty White and Adam Driver, and, umm, lesser moments showing a cowboy counting the number of beans in a can. So what kept the live stream on the right side of the line? Making users part of the show…and maybe targeting a generation that will watch just about anything. |
| Medientyp | Interaktiv |
| Produktionsfirma | O Positive |
| Worldwide Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Executive Creative Director | Peter Kain |
| Executive Creative Director | Gianfranco Arena |
| Creative Director | Scott Mahoney |
| Texter | Scott Mahoney |
| Creative Director | Dan Oliva |
| Art Director | Dan Oliva |
| Texter | Rich Douek |
| Texter | Chris Cannon |
| Texter | Ricky Johanet |
| Art Director | Brian Pinkley |
| Agency Producer | David Rolfe |
| Agency Producer | Amy Wertheimer |
| Agency Producer | Melissa Chester |
| Agency Producer | Joe Croson |
| Agency Producer | Andrew Nam |
| Agency Producer | Chul Osborne |
| Kundenbetreuer | Kirsten Flanik |
| Kundenbetreuer | Susannah Keller |
| Kundenbetreuer | Lisa Piliguian |
| Kundenbetreuer | Tani Corbacho |
| Kundenbetreuer | Blake Maraoui |
| Kundenbetreuer | Danee Fields |
| Etat-Planer | Annemarie Norris |
| Etat-Planer | Sean Stogner |
| Regisseur | Jonathan Klein |
| Filmproduzent/Produzent | Ralph Laucella |
| Filmproduzent/Produzent | Marc Grill |
| Produktionsleitung | Devon Clark |
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