Chief Creative Officer BBDO Worldwide
at
BBDO Worldwide
New York, Vereinigte Staaten von Amerika
| Titel | Knock ALS out of the park |
| Agentur | BBDO New York |
| Kampagne | Knock ALS out of the park |
| Werbende | The ALS Association |
| Marke | The ALS Association |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 10 |
| Geschäftsbereich | Informations-/Hilfevereinigung über der Krankheit |
| Story | For most baseball batters, the major goal is a home run: “Knocking it out of the park.” For the ALS Association, the major goal is finding a cure: “Knocking ALS out of park” – and sending the debilitating disease far, far away. To merge these two passions, Major League Baseball and the ALS Association have teamed up with BBDO New York to raise awareness for the cause. Billboards and in-store posters – which resemble the outfield wall at Target Field, home of the Minnesota Twins – are a play on the foot measurements printed on the outfield walls of baseball stadiums. The digital component encourages fans to create their own Home Run Selfie at www.donateALS.org. You simply snap a picture and, using geo-location technology, your precise distance from home plate at Target Field pops up. The suggested donation amount matches your distance. So, if you are 9,374 feet from home plate, you’re provided with the choice of giving: $9.37, $93.74 or $937.40. |
| Medientyp | Interaktive Outdoor Experience |
| Länge | |
| Worldwide Chief Creative Officer | David Lubars |
| Creative Director | Mike Boulia |
| Chief Creative Officer | Greg Hahn |
| Creative Director | Tom Kraemer |
| Creative Director | Jens Waernes |
| Art Director | Shayne Alexander |
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