Pedigree - "The Child Replacement Programme/Hard To Impress"

Colenso BBDO Auckland

Colenso BBDO Auckland Auckland, Neuseeland

Awards

30341

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Pedigree
Länder: Neuseeland

Werbende: Mars, Inc.

Titel	The Child Replacement Programme/Hard To Impress
Agentur	Colenso BBDO Auckland
Kampagne	The Child Replacement Programme
Werbende	Mars, Inc.
Marke	Pedigree
Posted	Oktober 2021
Story	Colenso BBDO Auckland has launched a humorously blunt campaign for Pedigree that matches abandoned dogs with abandoned parents. The Pedigree Child Replacement Programme encouraging parents to ‘move on’ when their kids move out and adopt a dog. The TVC spots take a whimsical look at heartwarming moments in your past when you had your parents’ love and attention, and then snaps you out of the reverie by comedically reminding you that you’ve been replaced by a dog. The videos drive you to a website, where you can enter the attributes of the child you are replacing in order to find a suitable dog. In the search, you can nominate if your child had long hair or short hair; was sociable or a hermit; active or lazy, and so on. At the end of the process, you’re given a suggested dog, such as ‘Echo’ who “will always be excited to see you and will never be accepted into an overseas university.” You can even replace the stuff your kids left in their room with new stuff for the dog.
Medientyp	Fernsehen
Länge	123 seconds
Regisseur	Adam Gunser
Marketing Director	Oliver Downs
Marketing Manager	Cormac van den Hoofdakker
Brand Manager	Maria Parsons (Granados)
Produktionsfirma	Exit Films
Sounddesigner	Franklin Road
Medienagentur	Starcom NZ
Executive Creative Director	Steve Cochrane
Kreativvorstand	Nick Worthington
Art Director	Andre Sallowicz
Texter	Simon Vicars
Filmproduzent/Produzent	Declan Cahill
Kaufmännischer Geschäftsführer	Abbi Barker
Etat-Planer	Ed Gunn
Director of Broadcast	Jen Storey
Fotograf	Will Bailey
Kundenbetreuer	Alice Sopwith
Group Business Director	Ahmad Salim