Sainsbury's - "1914"

AMV BBDO

AMV BBDO London, Großbritannien

68731

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Sainsbury's
Länder: Großbritannien

Werbende: Sainsbury's

Titel	1914
Agentur	AMV BBDO
Kampagne	Christmas is for Sharing
Werbende	Sainsbury's
Marke	Sainsbury's
Posted	November 2014
Geschäftsbereich	Kaufhäuser, Supermärkte
Problem	This ad recreates the so-called ‘Christmas Truce’ that took place during the First World War. An event that has become part of popular culture in the UK. The chocolate bar featured in the ad went on sale in Sainsbury’s stores across the country. All profits went to the UK’s leading veterans’ charity, The Royal British Legion. More than one million bars of chocolate were sold, raising over £500,000. Proof that a Christmas ad can do more than just sell things. It can also do good. Description This ad recreates the so-called ‘Christmas Truce’ that took place during the First World War. An event that has become part of popular culture in the UK. The chocolate bar featured in the ad went on sale in Sainsbury’s stores across the country. All profits went to the UK’s leading veterans’ charity, The Royal British Legion. More than one million bars of chocolate were sold, raising over £500,000. Proof that a Christmas ad can do more than just sell things. It can also do good.
Medientyp	Internet-Film
Länge	220 seconds
Medienagentur	PHD UK
Produktionsfirma	Rattling Stick
Redaktionsbüro	Work
Musik	Wave Studios
Ton	Wave Studios
Produktionsfirma	Good Oil
Audio-Postproduktion	Woodwork music
Post-Produktion	The Mill London
Creative Director	Michael Durban
Creative Director	Tony Strong
Art Director	Tim Riley
Executive Creative Director	Alex Grieve
Executive Creative Director	Adrian Rossi
Agency Producer	Rebecca Scharf
Filmproduzent/Produzent	Sally Humphries
Regisseur	Ringan Ledwidge
Direktor Fotografie	Alwin Kuchler
Kameramann	Alwin Kuchler
Cutter	Rich Orrick
Ton	Aaron Reynolds
Texter	Tim Riley