Titel | Online Street Musicians |
Agentur | Jung von Matt AG |
Kampagne | Online Street Musicians |
Werbende | Red Cross |
Marke | Deutsches Rotes Kreuz |
Posted | November 2012 |
Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
Story | There are 300.000 homeless people in Germany, many of them street musicians. Their problem: today passers-by are more concerned with themselves or their online devices and donate less and less money. To give street musicians their audience back we took them to a place beggars usually have no access to: the internet. Instead of playing in front of shops we let them play in front of online shops – as interactive banners. With one click people could donate money to the German Red Cross and post or tweet about it. |
Medientyp | Case Study |
Group Creative Director | Jan Rexhausen |
Group Creative Director | Dörte Spengler-Ahrens |
Agency Producer | Laura Weber |
Agency Producer | Martin Schön |
Produktionsfirma | Markenfilm Crossing GmbH |
Art Director | Eric van den Hoonard |
Texter | Christina Drescher |
Texter | Marc Freitag |
Texter | Andreas Hilbig |
Creative Director | Felix Fenz |