Dörte Spengler-Ahrens
Chief Creative Officer at Jung von Matt Elbe, Hamburg
Hamburg, Deutschland
TitelNetto - Easter Surprise
Agentur
Kampagne Easter Surprise
Werbende Netto Marken-Discount AG & Co. KG
Marke Netto
PostedAugust 2018
Geschäftsbereich Kaufhäuser, Supermärkte
Story Media Spend;Our film is a complex coming-of-age story compressed in just under 2 minutes.That meant for us: it was not any dialogue carrying the weight of the action. Instead the music took the center stage. To underline our hero’s emotional journey we chose an imperfect, innocent and vulnerable children’s voice, singing about questioning yourself in the light of other people’s judgement. It was supposed to feel like a little child in a schoolplay, perfoming in front of the whole school – with a trembling voice and insecurity in its eyes that felt just as vulnerable as our hero. With that in mind we composed our original track and recorded with a live string section.The result was a song that „calmed“ the edit where needed and added drama when required. It got a big response from the audience right from day one and became one of the main reasons of our success.;Entry Summary;Literally everybody in Germany knows the easter bunny: a rabbit that brings colored eggs on easter and hides them in your garden. The weird thing is, though: nobody knows any background for this. Who is this bunny? Why does he do that? It’s a big part of German and European culture. And oddly enough, it’s been a mystery for many centuries. That’s why in our film we finally reveal the origin story of the easter bunny. A touching coming-of-age-piece that talks to children as much as it reaches adults – and the child in all of us.;Brief Explanation;We reveal the origins of the Easter bunny, as a hare and a hen fall in love at a party in the woods, get married, and give birth to a special rabbit that lays eggs. We see him grow up in a loving environment, only to be mocked and bullied at school by other children, because he looks like a rabbit, but does something only chickens do: laying eggs. Feeling alone and outcast, he decides to run away and meets a human girl in the forest. He then takes the human world by storm and becomes a star, ultimately known as the easter bunny. Despite his fame and success, he feels lonely without his family. So he returns home on easter, as he realizes that nothing is compared to the warmth of family.
Medientyp Interaktiv
Länge
Soundtrack Beautiful, Always - Tal Altman
Kundenbetreuer
Kundenbetreuer
Marketing Director
Senior Account Executive
Etatdirektor
Etatdirektor
Kundenbetreuer
Kundenbetreuer
Chief Creative Officer
Creative Director
Texter
Art Director
Art Director
Agency Producer
Produktionsfirma
Regisseur
Assistant Director
Produzent
Kameramann
Animation Director
3D Artist
Cutter
Kolorist
Art Director
Produktionsfirma Pixie Book
Art Director
Texter
Komponist
Komponist
Komponist
Komponist
Sounddesigner
Music and Sound Company 2WEI Music
Managing Director Creative Dörte Spengler-Ahrens
Managing Director Stephan Giest
Creative Direction Andreas Hilbig
Copywriter Adel Abouelfetouh
Art Direction Vlad Tarziu
Copywriter Pixi Book Clemens Wolff
Art Pixi Book Barbara Dirscherl
Art Pixi Book Michael Wilde
Art Pixi Book Andreas Ristau
Client Service Director Natalie Hoffmann
Client Service Director Natalie Martens
Senior Project Manager Julia Matczak
Senior Project Manager Alexandra Schöne
Agency Producer Dennis Wendt
Producer Terri Wood
Director Jimmy Kiddell
Directors Assistant Marc Wilson
Camera Tim Green
Editor Hugo Vaughan-Hughes
Colourist Seamus O'Kane
Animation Jorge Montiel
Artist 3D Alberto Lara
Sounddesign Thomas Muis
Composer Stephan Altman
Composer Roisin Malone
Composer Simon Heeger
Composer Christian Vorländer
Singer Tal Altmann
Entrant Company JUNG VON MATT
Idea Creation JUNG VON MATT
Production THE MILL
Production 2WEI MUSIC

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