Dörte Spengler-Ahrens
Chief Creative Officer at Jung von Matt Elbe, Hamburg
Hamburg, Deutschland
TitelLife Size Whale
Agentur
Kampagne Life Size Whale
Werbende Whale and Dolphin Conservation Society
Marke WDCS
PostedOktober 2007
Geschäftsbereich Umwelt & Ökologie
Slogan The World's biggest internet banner.
Philosophie We invented the biggest banner of the world: A 16 x 5 meter long, life size whale! Very rich in details and with authentic movements, the whale comes alive on the internet and captures the user immediately. The user can scroll around the whale using the mouse. When closing the window text appears: “Think before you close this window. This might be the last life size whale you will ever see.”
Problem To avert the extermination of the whales, we have to bring the last big ocean mammals closer to humans.
Medientyp Interaktiv
Länge
Markt Deutschland
Creative Director
Creative Director
Texter
Art Director

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