Titel | Lucy and Henry 4 |
Agentur | Forsman & Bodenfors Göteborg |
Kampagne | Lucy and Henry |
Werbende | Postnord Logistics |
Marke | Postnord Logistics |
Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 9 |
Geschäftsbereich | Industrie |
Story | To illustrate Postnord’s delivery service, this campaign depicts lovers Henry and Lucy, who keep trying to outdo one another with tokens of their love. When Henry sends a pebble from their day on the beach, Lucy responds with rocks “from which you can extract valuable minerals”. Lucy sends a scarf, Henry sends his clothes. When she sends him a lock of hair, he sends ALL his hair. The escalation ends when Lucy sends a collection of red objects, and he responds with 900 kilos of red meat. She dumps him, and sends back all his gifts via Postnord. |
Philosophie | PostNord is the leading logistics company in the Nordics. And the perfect choice for the loving couple 'Lucy and Henry' and their long distance relationship. Thanks to PostNord´s logistics services, the couple can express their love in so many different ways. The brilliantly funny ads were created by Forsman & Bodenfors and directed by Bacon's Bart Timmer, and will run in Sweden, Denmark, Norway and Finland. |
Medientyp | Fernsehen & Kino |
Länge | |
Texter | Johan Holmström |
Art Director | Ted Mellström |
Planner | Lars Friberg |
Etatdirektor | Mehmaz Bejne |
Designer | Axel Soderlund |
Produzent | Magnus Kennhed |
Kundenbetreuer | Lena Grundström |
Cutter | Robin Sive |
Post-Produktion | Gangsters |
Stylist | Johanna Borggren |
Produktionsdesigner | Catharina Nyqvist |
Produktionsfirma | Bacon |
Produzent | Sandra Sohlman |
Executive Producer | Ylva Axéll |
Direktor Fotografie | Carl Nilsson |
Regisseur | Bart Timmer |