Postnord Logistics - "Lucy and Henry 5"

Forsman & Bodenfors Göteborg

Forsman & Bodenfors Göteborg Göteborg, Schweden

Awards

13589

Marke: Postnord Logistics
Länder: Schweden

Werbende: Postnord Logistics

Titel	Lucy and Henry 5
Agentur	Forsman & Bodenfors Göteborg
Kampagne	Lucy and Henry
Werbende	Postnord Logistics
Marke	Postnord Logistics
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 9
Geschäftsbereich	Industrie
Story	To illustrate Postnord’s delivery service, this campaign depicts lovers Henry and Lucy, who keep trying to outdo one another with tokens of their love. When Henry sends a pebble from their day on the beach, Lucy responds with rocks “from which you can extract valuable minerals”. Lucy sends a scarf, Henry sends his clothes. When she sends him a lock of hair, he sends ALL his hair. The escalation ends when Lucy sends a collection of red objects, and he responds with 900 kilos of red meat. She dumps him, and sends back all his gifts via Postnord.
Philosophie	PostNord is the leading logistics company in the Nordics. And the perfect choice for the loving couple 'Lucy and Henry' and their long distance relationship. Thanks to PostNord´s logistics services, the couple can express their love in so many different ways. The brilliantly funny ads were created by Forsman & Bodenfors and directed by Bacon's Bart Timmer, and will run in Sweden, Denmark, Norway and Finland.
Medientyp	Fernsehen & Kino
Länge	30 seconds
Texter	Johan Holmström
Art Director	Ted Mellström
Planner	Lars Friberg
Etatdirektor	Mehmaz Bejne
Designer	Axel Soderlund
Produzent	Magnus Kennhed
Kundenbetreuer	Lena Grundström
Cutter	Robin Sive
Post-Produktion	Gangsters
Stylist	Johanna Borggren
Produktionsdesigner	Catharina Nyqvist
Produktionsfirma	Bacon
Produzent	Sandra Sohlman
Executive Producer	Ylva Axéll
Direktor Fotografie	Carl Nilsson
Regisseur	Bart Timmer